Callaway
Confidence digital campaign
A connected campaign idea adapted across the website hero, digital banner advertising, YouTube channel art, and supporting online placements.
Open to the right creative roleExplore by discipline
Find the work
that matters to you.
Case studies tell the full story. This library makes it easy to jump directly into a specific kind of work.
All disciplines
38 pieces
B.E. Meyers
50th anniversary product catalog
Editorial layout and technical product storytelling for a milestone defense catalog—balancing brand history, manufacturing credibility, and dense product specifications.
The Portrait Masters
Facebook Ads campaign guide
A purchasable how-to guide designed as both a downloadable digital edition and a saddle-stitched print booklet, turning photography marketing strategy into an approachable branded editorial product.
PetVet Care Centers
Custom tradeshow shoes
A clean, wearable brand moment conceived to help the entire tradeshow team stand out—from CEO to intern.
Maine Junior Mariners
Connected club brand
A complete club presence spanning identity standards, a full website, social campaigns, reels, recruitment materials, print, and event signage.
Her Incredible Mind
Her Incredible Mind identity
An empowering identity system for a youth program that gave girls, beginning around age 14, a practical roadmap to imagine ambitious futures and grow into confident business leaders.
Google Cloud + HUMAN
Bad Bot Holiday Report 2023
A 16-page digital thought-leadership report that translated cybersecurity research, attack trends, and dense data into a clear, cohesive editorial experience.
HUMAN + Google Cloud
Holiday Readiness Guide
A ten-page digital security guide that turned holiday bot-fraud risks, e-commerce attack surfaces, and layered defenses into a vivid, actionable editorial journey for online retail teams.
HUMAN + Google Cloud
Protect Your Customer digital campaign
A four-concept digital ad campaign that translated cybersecurity urgency into concise, conversion-focused messages—pairing a shared campaign system with direct calls to request a demo.
Google Cloud + Kin + Carta
Integrated Commerce Network report
A seven-page digital white paper that translated a complex multi-partner commerce solution into a clear editorial narrative—balancing platform strategy, partner stories, performance data, and Google Cloud benefits.
Google Cloud
Security partner ecosystem scroller
A long-form PDF scroller designed for team distribution and adapted for a printed office display—turning security partner messaging into a clear, modular journey through trust, innovation, and partnership.
Photo X
Marketing & sponsorship guide
A responsive Ceros sales experience that brought audience, reach, sponsorship, and advertising opportunities together across a six-product brand portfolio.
RetailX · Emerald
Future-facing identity system
A sleek, modern rebrand created for an Emerald property outside my core portfolio—carrying the new RetailX identity through logo standards, color, texture, advertising, and social.
Retail Innovation Conference · Emerald
Portfolio-aligned brand refresh
A fast-turn identity refresh that preserved the recognizable lightbulb while modernizing the conference and aligning it with RetailX and Retail TouchPoints—built through multiple stakeholder approvals ahead of a tight launch.
ASA Jewelry
Cast-ready jewelry identity
A lean launch system created on a practical budget—flexible enough for TikTok and social variations, yet simple and durable enough to be cast in bronze, iron, silver, and other physical finishes.
FreeHab Therapy
Community therapy identity
A flexible identity system created through an ongoing pro bono partnership, helping a local physical therapy service communicate its recovery mission clearly and consistently.
Power Project
Youth hockey creative partnership
A pro bono partnership supporting a girls' hockey nonprofit—vectorizing the identity for jersey production and leading the Squarespace website direction across scheduling, email-list growth, donations, and a supporting store.
C2C Radiology
Local healthcare brand recovery
A pro bono logo, identity, and website project created to help an Oceanside teleradiology business rebuild after COVID-era disruption and pandemic-related staffing challenges.
15 Elements
AI consulting one-sheet system
Two digital sales pieces created through a consulting partnership—one introducing a modular AI service ecosystem, the other helping AI-curious businesses move from tangled software and workflows toward clarity, automation, and practical implementation.
FreeHab Therapy
Purpose-driven golf tournament campaign
A coordinated social campaign for a fundraising golf tournament, balancing a premium event feel with FreeHab's community recovery mission.
Outdoor Retailer · Emerald
Fresh event identity concept
A new logo and visual direction for an Outdoor Retailer spin-off built to help emerging brands get discovered—turning a sponsorship and sales opportunity into an energetic, approachable event experience.
The Farmer's Dog
Park-9 brand takeover
A full experiential activation outside Fenway Park—transforming a shipping container into a seamless canine photo booth through field-informed environmental design, custom panel construction, branded bandannas, and a dog-held promotional postcard.
Boston Bruins · Pitched concept
Bear Claws fan-footwear concept
A fast-response product pitch inspired by the attention around Anaheim's duck-feet clogs—translating Bruins fandom into four clawed-footwear directions and a customizable charm system. The concept earned a strong response but was held from production by overseas lead times and remains under consideration.
Case study ↗Track Suit Mafia
Three uniforms. One beer-league identity.
A self-initiated hockey identity turned into three fully produced uniform directions—black tracksuits, white tracksuits, and an intentionally absurd skins kit—plus championship apparel made for the win.
Surf Expo
Anniversary event apparel
A close-to-heart apparel exploration for Surf Expo's anniversary—using simple, playful concepts and a restrained color approach to keep the shirts fresh, fun, and more economical to print.
The Farmer's Dog
3D branded chew toy
A custom 3D product concept that translated The Farmer's Dog brand into a functional, tactile chew toy with an open geometric structure built for play.
Case study ↗TeamPhun
Internal apparel system
A family of staff shirt concepts that extended the rooster, track motif, voice, and core identity into wearable brand culture.
Case study ↗TeamPhun
Employee anniversary cooler
A custom-branded Igloo cooler created as a five-year employee anniversary gift, extending the rooster pattern and TeamPhun identity across production-ready vinyl panels.
TeamPhun
Event acquisition pull-up banner
A portable banner created for sponsored local events, turning the TeamPhun tent into a bold, branded invitation for prospective clients.
Case study ↗TeamPhun
Client proof system
A branded work-order template designed for accurate client review and production handoff.
Case study ↗TeamPhun
Apparel placement guide
Repeatable standards for positioning brand artwork across garments and production methods.
TeamPhun
Identity transformation
A more mature identity that kept the color, energy, and character of the original brand.
Precision Diagnostics
Brand ecosystem
A broad system spanning campaign design, digital communication, and printed materials.
VerifID · Precision Diagnostics
VerifID identity system
A concise brand system for a diagnostic identity, defining logo use, responsive lockups, scientific color cues, photography treatments, and typography for consistent rollout.
HOW Design Live
Digital publishing experiences
Responsive editorial products, downloadable thought leadership, and print-ready content that extended live-event conversations beyond the stage.
Portola
Portola live-event identity
A playful, free-form identity for an intimate coastal California event created for Hollywood talent and venture leaders, balancing polished access with local personality.
TeamPhun
Social brand system
A recognizable visual language designed to stay consistent across fast-moving content.
TeamPhun
Client intake experience
Website forms and connected workflows that moved customer information into the creative queue.
This library will grow as the full archive is organized and additional case studies are completed.