HOW Design Live
Attendee Sizzle Reel
An attendee-facing event film, with shorter edits created for social-media reels.
Filming · Editing · Publishing · Social cuts
Explore the HOW Design Live case study ↗Creative leader · Brand builder · Systems thinker

I bring ideas, momentum, and optimism into the room—then turn that energy into brands, experiences, and systems that move people and teams forward.
ExploreExplore by discipline
Case studies tell the full story. This library makes it easy to jump directly into a specific kind of work.
Selected work
Brand · Product · Digital · Operations
Product design + visualization
Two driver headcover concepts—Only Patrons and Signature Series—brought to life through original artwork, material details, product renders, and motion.
Worldbuilding + visual storytelling
An ongoing Instagram mission journal, built through brand identity, equipment and wardrobe concepts, AI-assisted imagery, motion, and a community helping shape the story.
Rebrand + creative operations
Modernizing a 20-year-old brand—and rebuilding how creative work moved from request to revenue.
Brand systems + campaign design
A deep library of brand, digital, print, and campaign work built for consistency at scale—including the VerifID identity system.
Live event creative direction
Turning a major creative-industry event into a connected experience across stage, screen, print, and social.
Pro bono branding + creative support
An ongoing creative partnership supporting a local pro bono therapy service through branding, marketing, social, and fundraising work.
Artist identity + creative direction
A year in limbo. Two weeks to find the mark. A distinctive artist identity brought into focus at TeamPhun, from the logo family to the brand guide.
Selected video work
I filmed, edited, and published these event videos, then created shorter cuts for social-media reels—carrying the work from the original footage through its final release.
HOW Design Live
An attendee-facing event film, with shorter edits created for social-media reels.
Filming · Editing · Publishing · Social cuts
Explore the HOW Design Live case study ↗StorePoint Fresh
A highlight film built from my event footage, published and repurposed into shorter social-media reels.
Filming · Editing · Publishing · Social cuts
Watch on YouTube ↗The less-sexy stuff
Small budgets. Real constraints. Work that needed to function—not win an award. Good design is often knowing what matters, what doesn’t, and how to deliver something useful without making the project about me.
What they needed
A credible web presence without an agency-sized budget.
What I delivered
Wix website, clear hierarchy, and a practical path to launch.
What they needed
A straightforward site that made the business easier to understand.
What I delivered
Focused content, useful navigation, and a site the client could manage.
What they needed
A professional digital home built quickly and responsibly.
What I delivered
A lean Wix build designed around the essentials—not unnecessary extras.
Projects that didn’t ship



Pendulum
Paused project · Early directionThe work began before the schedule, scope, and decision-making process were genuinely aligned. I created an initial direction, then stepped away rather than promise a delivery window I couldn’t protect.
The lesson
A rushed yes costs more than an honest no.
A little about me

I’m a hands-on creative leader and multidisciplinary designer who loves the entire process—from the first sketch and wild idea to the systems, files, and details that make it real. I thrive inside collaborative teams where design can shape both the work and how the work gets done.
Creative direction
Creative operations
Brand systems
Cross-functional leadership