Elevate trust
Give enterprise clients a polished, consistent experience at every touchpoint.
Open to the right creative roleBrand transformation
Creative operations
Director of Creative & Design
Grow up.
Keep the phun.
I modernized a 20-year-old identity for a new era of corporate clients—then helped redesign the system that moved creative work from first request to fulfillment.
The opportunity
A more mature brand.
A more capable creative engine.
A new CEO and leadership team needed TeamPhun to feel credible to large, publicly traded clients without sanding away the character that made the company memorable. At the same time, growing creative demand exposed a fragmented workflow across Salesforce, email, Google Chat, text messages, shared drives, and manual status checks.
Role
Director of Creative & Design
Rebrand timeline
One month
Scope
Identity, templates, website, social, systems
Collaboration
Leadership, sales, marketing, design, operations
01 · The rebrand
Clean. Simple.
Still unmistakably Phun.
The rooster became more than a mark. Its shapes, tracks, color, and attitude created a flexible system that could live across digital experiences, apparel, sales tools, client proofs, and physical production.
Keep the character
Preserve the energy, color, and recognizable personality leadership valued.
Design for reality
Build a system that works on screens, garments, proofs, print, signage, and swag.
Before → after
Same spirit.
A sharper system.
The transformation is easiest to understand side by side: a legacy mark rooted in the company's past, and a simplified identity designed to perform everywhere next.
A detailed legacy rooster with a rustic, promotional-products feel.
A simplified, scalable identity built for enterprise clients and real production.
Why this direction
The owners wanted an identity that could speak more confidently to a corporate audience without losing the personality behind TeamPhun. Keeping the rooster mattered—it carried a meaningful personal story for one of the owners—so I simplified it into a stronger, more scalable form. The result created a polished core identity with enough flexibility to become more playful whenever the moment called for a little more Phun.
The almosts
The ones that
almost made it.
A logo rarely arrives fully formed. These directions tested how far the rooster could stretch—from legacy and literal to geometric, minimal, and playful—before the right system came into focus.
Inside the system
One rooster.
A complete language.
The guide turned a new mark into a usable identity. It defined how the logo, colors, type, voice, tracks, and modular shapes could work together—then gave the team enough structure to stay consistent without becoming predictable.
The system in use
Rules that make
room for play.
This wasn't one logo stamped everywhere. The rooster, track motif, typography, voice, color, and placement rules became a flexible kit that could create distinct ideas while still feeling unmistakably TeamPhun.
Core identity, rooster tracks, campaign language, and playful variations—all built from the same recognizable toolkit.
Select either image to view full size ↗From geometry to production
The rooster became
the pattern.
The repeating pattern breaks the rooster into its core geometric parts and reorganizes them into a modular field. The table throw combines those pieces with the complete mark and track motif—then documents every safe zone, bleed, dimension, and production requirement needed to manufacture it correctly.
02 · The operational challenge
Creative work moved by memory.
Designers monitored Salesforce Stage 03 for requests, sent mockups to sales through chat, and waited for edits to return through email, chat, or text. Operations manually watched later stages without dependable notifications.
Make the process as designed as the work.
I helped translate the real sales-to-creative-to-operations journey into a connected system with structured intake, visible ownership, automated status changes, centralized feedback, and dependable handoffs.
03 · The creative operating system
One connected path from idea to operations.
Website + HubSpot + Zapier + ClickUp + Google Drive
Client intake
A website form captured the customer, project, product, and job information at the source.
Connected routing
HubSpot and Zapier carried the request into a dedicated ClickUp creative queue.
One conversation
Client email feedback appeared as task comments, keeping edits and decisions with the work.
Approval to assets
Approval changed the project status, notified design, and triggered production-ready asset creation.
Operations handoff
Completed files and project details moved into the operations workspace for fulfillment and tracking.
04 · What changed
Less chasing.
More creating.
Faster
Client edits reached design directly instead of waiting in a salesperson’s inbox.
Clearer
Every comment, approval, status, and next action lived with the project.
More accurate
Generated work orders carried the right client, job, product, and production information.
More visible
The team could follow mockups through completed projects and surface opportunities needing attention.
Designed for accuracy
The work order became part of the workflow.
The proof template carried essential customer, job, invoice, product, and approval information into the creative itself. That gave every designer a reliable source of truth and reduced ambiguity before production.
- Client and company name
- Work order or invoice number
- Product, tech pack, artwork, color, size, and placement details
- Clear client-review and approval instructions
Production standards
One guide.
Fewer questions.
I created a standard apparel sizing and placement guide so every logo landed consistently—whether files were prepared by TeamPhun, a production partner, or a client's in-house creative team. It gave everyone shared specifications for location, width, height, and garment type before artwork entered production.
- Internal creative teams
- Production and decoration partners
- Client-side designers
My contribution
Brand builder.
Workflow designer.
Internal advocate.
I led the brand transformation, built the Manus website and customer intake forms, connected submissions into the ClickUp workflow, and collaborated with a contract marketing specialist on the broader HubSpot implementation. The work required creative direction, hands-on design, systems thinking, and coordination across sales, marketing, design, and operations.
Client work · PetVet Care Centers
Never just
make the thing.
My role stretched from creative direction to the details that made an idea real: presenting the concept, designing the experience, preparing production files, working with vendors, and finding the next opportunity for the client.
PetVet Care Centers
Stand out—and give people something to remember.
The booth carried the brand from a large suspended sign to counters, environmental graphics, hospitality space, and custom 18-inch-tall #wecare letters. The dimensional message became a bold, photo-friendly moment at the edge of the experience.
While presenting the booth artwork, I pitched custom shoes for the event team as a low-pressure extra. I created the mockups, explained that we could start with a five-pair minimum, and worked with local supplier Sock 101 through several iterations. The team loved them—and the idea became an additional order.
- My role
- Concept, pitch, design, vendor collaboration
- The goal
- Memorable enough to stand out; clean enough for everyone to wear
TeamPhun · Brand + Creative Operations